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A 360° virtual tour typically costs ₹6,500 per image for a single-location photo tour, or ₹3.5 lakhs and up for a full video walkthrough shot on Insta360 X5. Matterport 3D scans are priced by walkable area and scan points, plus annual cloud storage.
Key takeaways
● Photo-based tours (Insta360 X5): from ₹6,500 per image
● Video walkthrough tours: from ₹3.5 lakhs, includes planning, shooting, editing and a 2–3 min final video
● Matterport 3D tours: priced by area/scan points, plus recurring cloud storage costs
● Cost depends on your goal first — local SEO, footfall, inbound calls, or international client walkthroughs
What are 360 virtual tour services?
360 virtual tour services help business owners showcase their properties — showrooms, factories, schools, college campuses, real estate developments, and retail stores — to their target audience as 360° digital walkthroughs, using images or video captured with cameras like the Insta360 X5 and Matterport 3D.
Done well, this builds trust with your audience and drives more footfall to your business. Planning a shoot? See what a 360° video tour costs before you set a budget.
This morning, while searching for the keyword “360 virtual tour services,” I came across a few related search terms, and it made me want to write this post. I’ll go through it one by one.
What drives the cost?
Before you ask how much virtual tour services cost, decide first what outcome you actually need. Ask yourself:
● Do you want to improve your Google local business SEO ranking?
● Do you want to increase footfall to your physical stores?
● Do you want to increase inbound calls and enquiries?
● Do you need to showcase your factory environment at international exhibitions?
● Do you need to show your facilities to clients over a Zoom call?
Your answer determines which format — photo, video, or 3D scan — makes sense.
Three real use cases
Use case 1
A 360° photo tour for a resort
Say you run a resort near Chennai and want guests to see the property before they book. You could shoot 360° images of the courtyard, villas, pool and dining areas with an Insta360 X5 and post them directly to your Google Business Profile. Your 360° service provider can handle the shoot and processing for you.
This is typically a one-time cost, priced per 360° image captured.
₹6,500starting from, per 360° image
Use case 2
A 360° video tour for international buyers
If you’re a manufacturing company exporting to international markets, and a buyer’s representative wants to visit your facility in person, a 360° virtual tour video is often the better choice.
If you have a marketing team member available on-site, you can shoot a 360° video tour and load it onto a Meta Quest headset for a fully immersive walkthrough experience.
At the lower end, this typically covers story planning, shooting, editing and post-production, delivered as a final video of around 2–3 minutes.
₹3.5 lakhsstarting from, for an Insta360 X5 shoot
If you want a true 3D walkthrough experience rather than a 360° video, that’s where Matterport 3D walkthroughs come in — see the live example below.
Which option is right for you?
Show your storefront on Google Search and Maps
360° photo tour
Give international buyers a guided walkthrough experience
360° video tour
Let clients explore your facility themselves, room by room
Matterport 3D walkthrough — see the Alagappar Museum example above
Local SEO for Chennai businesses
Pairing a 360° tour with local SEO gets you more return on the shoot:
Google Business Profile
● Verify accurate NAP (Name, Address, Phone) matching your website
● Select precise categories (Showroom, Manufacturer, Real Estate Agency)
● Add your 360° tour/photos directly to the GBP listing
● Post regular GBP updates and respond to reviews in Tamil and English
Local keywords & citations
● Target area-specific terms: “showroom in Anna Nagar,” “factory tour Ambattur,” “real estate T Nagar”
● Use Chennai neighborhood names naturally across service pages, not just the homepage
● List consistently on Justdial, Sulekha, IndiaMART, and Chennai directories
● Keep NAP identical across every listing
On-page, reviews & backlinks
● Location-specific landing pages for each Chennai area you serve, with a LocalBusiness schema and embedded Google Map
● Request reviews right after tour delivery and feature Chennai client testimonials with photos/video
● Get featured via Chennai business associations, local press, and industry bodies like CII Chennai
FAQ
How much does a 360° virtual tour cost in Chennai?
Photo-based tours start from ₹6,500 per image; video walkthroughs start from ₹3.5 lakhs.
What camera is used for 360° virtual tours?
Insta360 X5 for photo/video tours, Matterport 3D for immersive 3D walkthroughs.
Do 360° virtual tours help local SEO?
Yes — adding tour photos to your Google Business Profile improves engagement and local pack visibility.
How long does a 360° tour video run?
Typically a final edited video of 2–3 minutes.
Does Matterport cost more than Insta360?
Yes — Matterport pricing depends on walkable area and scan points, plus recurring cloud storage, making it generally pricier than a one-time Insta360 shoot.
Can I view the tour on a VR headset?
Yes — tours can be loaded onto a Meta Quest headset for an immersive walkthrough experience.
What does Matterport pricing actually include?
Total scanned area, number of scan points, a one-time Matterpak export cost, and recurring Treedis hosting. It's quoted per site rather than as a flat starting price.
Still have questions?
We’ll help you figure out the right approach and give you an accurate quote for your space.
